Cybercafés Use Continuance: An Empirical Test of a Research Model

Abstract

Cybercafés served as the main access point to computer and Internet mostly for people in the developing world. This avenue for communal access to IT platform indeed has the potential for serving as an effective tool for bridging the effect of digital divide. Several researches into adoption and use of cybercafés emerged across the globe but few studies related to its use continuance exist. Empirical study is conducted base on previous researches to test a modified Bhattachee's model of expectation-confirmation theory with the purpose of exploring the use continuance of cybercafé from users' perspective in Nigeria. Using cross-sectional survey through random sampling design, the data collected from the valid 105 respondents was used to test the research model using the structural equation modeling approach. The results suggested perceive usefulness and habit are the most important factors influencing cybercafés use continuance in Nigeria. The implication for research and practice of cybercafés implementation is hereby presented.